While on mini holiday in a small town in Denmark – Søderborg. Went through it and check what tattoo shops they have. I could find only 3 on google maps which House of Ink, Tattoo Fashion and Fantasy Art. Fantasy Art seemed like a local smaller shop and other two are from bigger chains which might make the small shops life a bit difficult unless they have their dedicated clientele.
My conclusion here would be that if there are other shops in the place then they definitely should up their internet game because in relatively touristic place like this city that could be very important point.